Web & Technology

Modern Ways to Engage with Your Customers

Modern Ways to Engage with Your Customers

Technology has changed and enhanced the ways a business can engage with their customers and ensure a better customer service. While the effectiveness of new media depends largely on the type of business and its target customer, learning about each of them is a good place to start. T


E-Mail is at the heart of communication today. For starters, it reduces the usage of paper and can reach any part of the world with an internet connection. From sending information about new products and discounts to offering post-purchase services like receipts and warranty information, it’s a cost-effective way to engage with your customers. It can also be used to provide swift answers to customer queries.

SMS / Text Messages

Almost everyone uses a mobile phone today to do most of their communication. SMS can reach anywhere in the world within seconds, has a good enough world limits to send your message and doesn’t cost that much. It is also way less annoying than receiving a cold promotional call. As a result, SMS or text messaging has become a great way to engage with customers instantly.

Social Media

You probably have noticed how concerned people are about their daily usage of social media like Facebook, Twitter, Instagram, etc. For businesses, however, it’s an opportunity to connect with the customers, post information about products and services, receive feedback, and answer customer queries. You can also run fun competitions and offer giveaways within one single platform.